Rachael Crabtree

About

I'm a Hertfordshire based marketing professional and creative copywriter with over seven years experience in content creation (B2B and B2C), SEO, editorial and advertising.I recently drove membership engagement, brand awareness and optimised web content for Gray’s Inn, one of the four Inns of Court, through ethical and impactful storytelling.As the Marketing Manager for a London drama school, The Bridge Theatre Training Company, I drove and delivered the strategic and campaign needs, meeting student recruitment and financial targets to build the brand, and secure its local, national and international reputation as an innovative provider of actor training. Cover image shows me with my Transport for London (TFL) advertising campaign for the company. I secured 4 Sheet billboards in Covent Garden, Leicester Square and Piccadilly Circus.Previous projects include creating the 2024/25 prospectus for Oaklands College and working for the independent cinema and arts venue, Campus West managing social media platforms, bespoke B2C email campaigns, B2B marketing campaigns and editorial features with Welwyn Hatfield Times & Axis MagazineI have written UX content for the award-winning FinTech company, 11:FS, delivered digital and print B2C marketing for the UK's leading gift company, Buyagift, and articles for one of Ireland’s largest music, film and culture websites, GoldenPlec.